• Web-based Career & Technical Education

The One Skill EVERY Student Needs For Their Future Careers

April 11th, 2018 Mike Gecawich

Nearly everyone cringes at the thought of “sales”.

For many, just the word “sales” brings up the idea of a skeezy used car salesman. No offense, but it’s the stereotype.

When it comes down to it, though, it’s a crucial skill for everyone.

Your college application is actually a practice in pitching yourself to potential schools. The same goes for a job application, interview, or any sort of professional networking.

In fact, any idea you really care about requires marketing to get heard. If you want to convince others of the merit of your political views or why they should take your side in a debate, you need to be able to market ideas.

So while marketing isn’t a career path every student will pursue, it is a life skill that should be taught.

Aspects of Marketing

Planning

A good deal of thought goes into effective marketing. Regardless of what it is you’re trying to pitch, it’s imperative to think about your audience and what they value. Conducting research, whether it’s looking at demographic data or informal interviews is a great place to start when it comes to selling ideas.

Writing

Persuasive communication is a key factor in sales, and oftentimes this takes the form of writing. Students need to write using tone, register, and vocabulary that are convincing and appropriate for a given audience.

Designing materials

Teaching marketing is a great place to allow students who are creative or have an eye for style to express themselves. Apart from careful planning and effective written communication, a successful marketing campaign requires designing materials that are easy to consume and visually appealing.

Managing Social Media

While it may not have been part of marketing ten years ago, today social media is the cornerstone of spreading and selling ideas. Students need to have a basic understanding of search engine optimization and different social media platforms. You can bet your students won’t complain when you tell them their classwork involves spending time on Facebook.

Teaching Marketing

So where to begin?

iAcademy has a number of easy-to-use courses that introduce students to the foundations of marketing.

A cult favorite, The Dream Team is a simulation of sports marketing. In the course, students take on the role of a Computer Applications and Sports Marketing Specialist as they complete 30 engaging activities.

This two-for-one course introduces students to marketing concepts while also giving them a space to practice with computer applications.

Another fun option for marketing instruction is Fundae Sundaes where students learn about marketing tools through the lens of opening a new business.

And for a deep dive into the world of social media management, look no further than the Social Media Essentials course. With engaging lessons on both Twitter and LinkedIn, students learn how to make the most of social media across multiple platforms.

The latest addition to our marketing curriculum is the title Marketing in the Real World, this one specifically covers the other areas of life in which students will need to use their marketing skills—from landing the job to excelling in it!

Now with the new All-Access iAcademy, you can get access to all these titles and more in one subscription so that you can combine multiple different aspects of marketing in your class.

How’s that for a convincing pitch?

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